My job was to create a cohesive, scroll-worthy Instagram feed and boost engagement through intentional design and messaging.

The tricky part? The account had started as a personal page, and the audience was used to engaging most with photos of the owner, not branded content.

So I had to get creative. I leaned into bold colors and playful copy to reflect the owner’s personality while slowly introducing a more cohesive feel. I learned how to meet an audience where they are, without sacrificing the brand we were creating.