As part of a class project, I stepped into the role of Social Media Marketing Specialist for Triangl Swim, a modern swimwear brand known for its bold colors, neoprene fabrics, and Instagram-worthy aesthetic. This project was part of a 90-day marketing plan where I developed a full social media strategy tailored to Triangl’s unique brand identity and audience.

This assignment taught me how much strategy goes into creating effective social media content. From defining brand tone and audience personas to analyzing competitors and planning a content calendar, every piece plays a role in how a brand connects with its audience. One of the most valuable takeaways for me was understanding the importance of consistency, not just in how often a brand posts, but in the voice, visuals, and messaging it uses across platforms.